Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects

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Titel Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
Medien Journal of Food Products Marketing
Verlag ---
Heft 7
Band 25
ISBN ---
Verfasser/Herausgeber Dr. rer. pol. Andreas Lemmerer, Prof. Dr. Klaus Menrad
Seiten 713-733
Veröffentlichungsdatum 04.08.2019
Projekttitel ---
Zitation Lemmerer, A.; Menrad, K. (2019): Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects. Journal of Food Products Marketing 25 (7), S. 713-733. DOI: 10.1080/10454446.2019.1647905