Marketing Innovativeness as an Antecedent of Market Success

Titel Marketing Innovativeness as an Antecedent of Market Success
Medien 19th EMAC DOCTORAL COLLOQUIUM, Athens, Greece, May 21 - 23, 2006
Verlag ---
Heft ---
Band ---
ISBN ---
Verfasser/Herausgeber Prof. Dr. Markus Beinert
Seiten ---
Veröffentlichungsdatum 23.05.2006
Projekttitel ---
Zitation Beinert, M. (2006): Marketing Innovativeness as an Antecedent of Market Success. 19th EMAC DOCTORAL COLLOQUIUM, Athens, Greece, May 21 - 23, 2006.