The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach

Titel The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach
Medien Proceedings of the 36th EMAC Conference Reykjavik 2007
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Verfasser/Herausgeber Prof. Dr. Markus Beinert, J. Kossmann
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Veröffentlichungsdatum 01.01.2007
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Zitation Beinert, M.; Kossmann, J. (2007): The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach. Proceedings of the 36th EMAC Conference Reykjavik 2007.