What drives Loyalty Program Perception? A Cross-Country Analysis

Titel What drives Loyalty Program Perception? A Cross-Country Analysis
Medien EMAC 2016, European Marketing Academy Conference), Oslo, 24.-27. Mai
Verlag ---
Heft ---
Band ---
ISBN ---
Verfasser/Herausgeber Steffen Müller, Roger Seiler, Prof. Dr. Markus Beinert
Seiten ---
Veröffentlichungsdatum 27.05.2016
Projekttitel ---
Zitation Müller, S.; Seiler, R.; Beinert, M. (2016): What drives Loyalty Program Perception? A Cross-Country Analysis. EMAC 2016, European Marketing Academy Conference), Oslo, 24.-27. Mai.