Vorschau! Die Detailseite für diese Publikation wurde nicht aktiviert!
Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable?
| Titel | Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable? |
|---|---|
| Medien | EMAC 2017 (European Marketing Academy Conference), Groningen, 23.-26. Mai |
| Verlag | --- |
| Heft | --- |
| Band | --- |
| ISBN | --- |
| Verfasser/Herausgeber | Steffen Müller, Prof. Dr. Markus Beinert, Roger Seiler |
| Seiten | --- |
| Veröffentlichungsdatum | 23.05.2017 |
| Projekttitel | --- |
| Zitation | Müller, S.; Beinert, M.; Seiler, R. (2017): Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable? . EMAC 2017 (European Marketing Academy Conference), Groningen, 23.-26. Mai. |