Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable?

Titel Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable?
Medien EMAC 2017 (European Marketing Academy Conference), Groningen, 23.-26. Mai
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Verfasser/Herausgeber Steffen Müller, Prof. Dr. Markus Beinert, Roger Seiler
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Veröffentlichungsdatum 23.05.2017
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Zitation Müller, S.; Beinert, M.; Seiler, R. (2017): Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable? . EMAC 2017 (European Marketing Academy Conference), Groningen, 23.-26. Mai.